Industry overviews
FreeEvery Friday, a sourced overview of one Vietnamese industry: market size, how the industry works, key players, consumers, trade and the outlook for New Zealand businesses.
Founder, BeeCurious
Auckland, New Zealand
As a Vietnamese, I believe my country deserves to be known more, and better.
There is a Vietnamese song that has stayed with me since I left home. It reminds us that wherever life carries us, however far from home we drift, we should never forget where we come from. BeeCurious is my way of holding on to that.
Studying and working in New Zealand, I kept meeting businesses that wanted to explore Vietnam but didn't know where to start. The information they needed was scattered, often only in Vietnamese, and hard to trust from a distance. At the same time, I know how much Vietnam has to offer: it is a wonderful, fast-changing market that deserves a closer look.
I hope these reports offer another view of my country, from someone who knows it from the inside, and help build a bridge between Vietnam and New Zealand, one industry at a time.